Branding Diseases—How Drug Companies Market Psychiatric Conditions: An Interview with Ray Moynihan
Mad in America
OCTOBER 18, 2023
Dhar: Is this what inspired you to create the “documentary” for ‘Motivational Deficiency Disorder’ and the April Fool piece in BMJ along with it? A recent real-life example of this kind of advertising was for binge-eating disorder , and Monica Seles was the celebrity they used. What was that about? We are seeing that.
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