Branding Diseases—How Drug Companies Market Psychiatric Conditions: An Interview with Ray Moynihan
Mad in America
OCTOBER 18, 2023
A recent real-life example of this kind of advertising was for binge-eating disorder , and Monica Seles was the celebrity they used. Did people believe the existence of this “disease,” motivational deficiency disorder? In 2022, drug and device makers paid 20 billion Australian dollars to U.S. healthcare professionals!
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