Branding Diseases—How Drug Companies Market Psychiatric Conditions: An Interview with Ray Moynihan
Mad in America
OCTOBER 18, 2023
Dhar: Is this what inspired you to create the “documentary” for ‘Motivational Deficiency Disorder’ and the April Fool piece in BMJ along with it? It was a fun thing to do, and we launched it in the British Medical Journal on April 1 st , 2006. We investigated social anxiety disorder. What was that about?
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