Branding Diseases—How Drug Companies Market Psychiatric Conditions: An Interview with Ray Moynihan
Mad in America
OCTOBER 18, 2023
It was a fun thing to do, and we launched it in the British Medical Journal on April 1 st , 2006. A recent real-life example of this kind of advertising was for binge-eating disorder , and Monica Seles was the celebrity they used. A rational medical system would organize the education of their doctors differently.
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